A digital marketing strategy is an action plan for achieving business goals using digital channels. It involves identifying target audiences, choosing platforms like Google, Facebook, or Instagram, and crafting campaigns that resonate with users. Core elements include SEO for organic traffic, PPC for instant visibility, and email marketing for personalized engagement. Data analysis and continuous optimization ensure the strategy evolves to meet changing trends and consumer needs. By integrating multiple tactics, a digital marketing strategy helps businesses enhance their online presence, drive traffic, and achieve measurable success.